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Pinning Art: The Data and Stories behind Pinterest Traffic to the Online Collection

How Mia’s new strategy uses data to create personalized visitor experiences

Latest Stories from AAM

Europe’s Museums Are Open, but the Public Isn’t Coming

Category: COVID-19

Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …

How Will Museums Haunt Us This Halloween?

Category: Public Programming
If you’re up for an extra dose of eeriness in this already odd year, you’re in luck! Halloween is imminent, and even in a pandemic museums have plans to mark the occasion. …

Downsizing Our Museum in the Face of a Pandemic

Category: Center for the Future Of Museums Blog
According to the Alliance’s first COVID snapshot of museum operations, conducted this past summer, one-third of US museums expected to lose over 40 percent of their annual operating income …

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