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New Marketing and Communications Resources

As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, …

Inviting Engagement: Front-of-House Workers Become Online Content Creators

After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …

Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens

Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …

Why Museum Store Sunday Matters More Than Ever This Year

Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …

Pride Goes Virtual: #MuseumPrideParade & Your Online Community

Authors’ Note: Given the events of June and campaigns supporting #BlackLivesMatter, and conversations with many of you, we do not feel it is appropriate to flood the feeds with a …

Now What?: Project Ideas for Museum Staff Working Remotely

By now, most of us are well into our stints of working from home. But weeks or months in, you might be finding it hard to think of new tasks you can do without access to your physical site. …

The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …

4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)

In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths …

TrendsWatch: Building Financial Resilience in a Time of Crisis

  Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Center for the Future …

The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …

The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours

Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …

Social Media Can Transform Your Museum: An interview with Lanae Spruce

I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of …
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Latest Stories from AAM

A Q&A with Dirk Hiscock, Designer of This Year’s Winner for Excellence in Publication Design

Category: Alliance Blog
After reviewing hundreds of entries every year, the jury for AAM’s annual Museum Publications Design Competition awards only one publication with the Frances Smyth-Ravenel Prize for …

Pushing the Boundaries

Category: Museum Magazine
The Whitney Plantation Museum confronts the truth of its history in all facets of its …

Beyond the Museum Walls

Category: Museum Magazine
This article originally appeared in the November/December 2021 issue of Museum magazine, a benefit of AAM membership. The Queens Museum serves as a community anchor by embracing porosity, …

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