Posts
Marketing & Public Relations
New Marketing and Communications Resources
As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, …
Inviting Engagement: Front-of-House Workers Become Online Content Creators
After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens
Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …
Why Museum Store Sunday Matters More Than Ever This Year
Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …
Now What?: Project Ideas for Museum Staff Working Remotely
By now, most of us are well into our stints of working from home. But weeks or months in, you might be finding it hard to think of new tasks you can do without access to your physical site. …
TrendsWatch: Building Financial Resilience in a Time of Crisis
Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Center for the Future …
Latest Stories from AAM
A Q&A with Dirk Hiscock, Designer of This Year’s Winner for Excellence in Publication Design
Category:
Alliance Blog
After reviewing hundreds of entries every year, the jury for AAM’s annual Museum Publications Design Competition awards only one publication with the Frances Smyth-Ravenel Prize for …
Pushing the Boundaries
Category:
Museum Magazine
The Whitney Plantation Museum confronts the truth of its history in all facets of its …
Beyond the Museum Walls
Category:
Museum Magazine
This article originally appeared in the November/December 2021 issue of Museum magazine, a benefit of AAM membership. The Queens Museum serves as a community anchor by embracing porosity, …