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How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …

Europe’s Museums Are Open, but the Public Isn’t Coming

Visitor information from across Europe tells a fairly consistent story: Museums that have reopened have about a third of the visitors they had this time last year. The Louvre in Paris …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What It Means to Be a University Museum in the Twenty-First Century

These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from …

Louvre’s visitor numbers drop as museum tries to limit overcrowding

Last year, the Louvre paid special attention to managing visitor flows and visiting conditions. It encourages online booking, especially in the summer months of June, July and August. …

Museum Pricing for Affordability and Profit

What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …

Transforming Data into Stories with the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)

It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am …

When it comes to museum attendance, it’s more than just a numbers game

At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a "league …

Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups

This article is loosely based on a session panel that I facilitated at the 2018 New England Museum Association (NEMA) conference titled, “Let Me Take a Selfie: The Power of Photo Ops and …

Commerce vs. Curation: Lessons From Today’s Museums World

"We see more private collectors engaged with museum boards and loaning works to museums," said John Mathews, head of private wealth management at UBS America. "Competition for the best …
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Latest Stories from AAM

A Q&A with Dirk Hiscock, Designer of This Year’s Winner for Excellence in Publication Design

Category: Alliance Blog
After reviewing hundreds of entries every year, the jury for AAM’s annual Museum Publications Design Competition awards only one publication with the Frances Smyth-Ravenel Prize for …

Pushing the Boundaries

Category: Museum Magazine
The Whitney Plantation Museum confronts the truth of its history in all facets of its …

Beyond the Museum Walls

Category: Museum Magazine
This article originally appeared in the November/December 2021 issue of Museum magazine, a benefit of AAM membership. The Queens Museum serves as a community anchor by embracing porosity, …

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