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Recent Posts by Susie Wilkening

Curiosity: A Primer

Category: Audience Research and Evaluation
In the museum field, we sometimes talk about how we are in the “curiosity business.” Yet even still, it often feels that our field perceives nurturing curiosity as …

Mother Lode: Five Ultra Moms and Why You want Them to Visit Your Museum

Category: Visitor Experience
This article originally appeared in the January/February 2011 edition of Museum magazine. Moms, the research shows, are a tough audience, hard to please and difficult to engage unless the …

The Mall Over the Museum

Category: Audience Research and Evaluation
This article originally appeared in the September/October 2009 issue of Museum magazine, a benefit of AAM membership. “We’ve outgrown museums,” the girl said. Behind her, heads nodded in …

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